Hi, My name is Alyssa. My husband Keenan and I started Rae of Blooms from the basement of our home in late 2024.

In 2018, around the time I started dating my now-husband, I began baking cakes for friends and coworkers. I quickly realized it wasn’t the baking I loved (though I tolerated it)—it was the decorating: picking color palettes, mastering piping techniques, and most of all, seeing the joy on someone’s face when they saw a cake made just for them. A cereal-themed birthday cake for a kiddo, a nostalgic recreation of a grandma’s recipe for a friend—that was the magic.

In 2023, I had slowed down on the baking but flowered a friend’s wedding, and something clicked. Creating bouquets, playing with colors, texture and balance—it felt just like decorating a cake, but without anxiously measuring ingredients and staring at the oven . I was two months pregnant at the time, so I had a few other things on my mind... but the seed was planted. I spent the next year daydreaming of growing flowers and NEVER skipping the floral department on grocery runs.

Fast-forward to 2024, when I flowered (and officiated!) another best friend’s wedding, and I knew. The joy working with flowers brought me was too strong to ignore. That brings us to now. It’s finally time to nurture that seed and let Rae of Blooms grow. Funny enough, shortly after we received our business license we found out baby number two was on the way! (picture is us finding out that we are having another boy, with flowers of course)

I started this business for two reasons. First: for little me—the one who used to believe she could do anything. I owe it to her, and to my sons, to chase the joy that lights me up and show them you can pursue the things you love.

And second: for you. Whether it’s being a small part of one of the biggest days of your life, or adding a little sparkle to a regular Thursday, I want to make you and your loved ones smile. And really—who would I be to deny you that?

Can’t wait to hear from you.